The Effect of Product Quality on Consumer Satisfaction of Shopee Among Students of the Faculty of Teacher Training and Education Universitas Muhammadiyah Sumatera Utara
DOI:
https://doi.org/10.30596/eji.v6i2.4868Abstract
The rapid growth of e-commerce has transformed consumption habits, particularly among university students. Shopee, as a leading e-commerce platform, offers products with varying quality levels which significantly affect consumer satisfaction. This study aims to analyse the influence of product quality on consumer satisfaction of shopee user among studens of the Faculty of Teacher Training and Education at Universitas Muhammadiyah Sumatera Utara (UMSU) class of 2021. This quantitative research involved a sample of 80 respondents, with data collected trought questionnaires and analysed using simple linear regression with the aid of SPSS 25. The results demonstrate a positive and significant effect of product quality on consumer satisfaction. The findings suggrst that improving product quality is essential for enhancing consumer satisfaction and loyalty on e-commerce platforms.
References
Angliawati, R. Y., & Mutaqin, M. F. I. (2023). Implikasi Store Atmosphere Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Di Slomo Cofee Bandung. Jurnal Sains Manajemen, 5(1), 52–65. https://doi.org/10.51977/sainsm.v5i1.1044
Dr. Arif Rachman, Dr. E. Yochanan, D. I. A. I. S. (2024). Dan R & D.
Hidayah, C. N., & Santoso, S. (2024). Pengaruh Kualitas Produk, Hargadan Kualitas Pelayanan Terhadap Kepuasaan Terhadap Kepuasan Konsumen Di D’Admiral Café …. Musytari: Neraca Manajemen …, 4(1). Retrieved from https://ejournal.warunayama.org/index.php/musytarineraca/article/view/2260%0Ahttps://ejournal.warunayama.org/index.php/musytarineraca/article/download/2260/2117
Husen, A. (2023). Strategi Pemasaran Melalui Digital Marketing Campaign Di Toko Mebel Sakinah Karawang. Jurnal Economina, 2(6), 1356–1362. https://doi.org/10.55681/economina.v2i6.608
Lay. (2019). BAB II KAJIAN TEORITIS 2.1 Kualitas Produk 2.2.1 Pengertian Produk. Laboratorium Penelitian Dan Pengembangan FARMAKA TROPIS Fakultas Farmasi Universitas Mualawarman, Samarinda, Kalimantan Timur, 1(1), 5–30. Retrieved from https://www.ksi-indonesia.org/assets/uploads/original/2020/03/ksi-1585501090.pdf%0Ahttps://www.unhi.ac.id/id/berita/detail-berita/UNHI-Launching-Sistem-Sruti%0Ahttps://kepustakaan-presiden.perpusnas.go.id/uploaded_files/pdf/article_clipping/normal/BUNG_KA
Maulidiah, E. P., Survival, S., & Budiantono, B. (2023). Pengaruh Fasilitas Terhadap Kualitas Pelayanan Serta Implikasinya Pada Kepuasan Pelanggan. Jurnal Economina, 2(3), 727–737. https://doi.org/10.55681/economina.v2i3.375
Sudiantini, Dian. Jacynda, A., Sityowati, A., & Efendy, B. (2023). Pengaruh Kualitas Dan Harga Barang Terhadap Kepuasan Pelanggan Di E-Commerce Shopee. Jurnal Ekonomi, Manajemen Dan Akuntansi Sekolah Tinggi Ilmu Ekonomi Enam-Enam Kendari, 1(2), 214–221. Retrieved from https://doi.org/10.572349/neraca.v1i2.163%0Ahttps://jurnal.kolibi.org/index.php/neraca/article/view/163
Yurianti, E. (2022). PENGARUH PROMOSI, BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Konsumen Minuman Tiger Sugar di Dki Jakarta), 6–23. Retrieved from http://repository.stei.ac.id/id/eprint/9270
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Dian Novianti Sitompul, Anisa
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
